PNWX.com
This assignment was part of a UX Design module where the brief was to identify an existing website in need of redesign and analyse its usability challenges using basic UX and UI methods. I selected Pacific Northwest X-Ray, a medical equipment supplier, due to its hidden navigation, inconsistent product pages, poor mobile usability, and lack of clear structure for professional users. The focus of the assignment was not a full visual overhaul, but refining key functional aspects through research, goal definition, and user-centred design. I conducted usability analysis, competitor research, and created user personas to better understand the needs of healthcare professionals using the site. Based on this, I defined clear redesign goals and developed a simplified sitemap, which was presented and discussed in a group setting to gather feedback and alternative perspectives. Using insights from this collaboration, I created low-fidelity wireframes that improve information architecture, product discovery, and quote-request workflows. The final outcome demonstrates an iterative UX process grounded in research, collaboration, and functional improvement rather than purely aesthetic change.
Research
User Personas
Low Fidelity Wireframes and Sitemap
Home / About Page
Categories Page
Sub-Category Page
Product Page
Contact Page
